Advertising and Public Relations Research

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Business & Economics - Sales & Marketing
Advertising and Public Relations...

Advertising and Public Relations Research

Name: Advertising and Public Relations Research
ISBN: 9780765636065

Donald W. Jugenheimer

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Designed to serve as a comprehensive, primary text for research methods courses in advertising and/or public relations programs, this book concentrates on the uses and applications of research in advertising and public relations situations. The authors' goal is to provide the information needed by future practitioners to commission and apply research to their work problems in advertising and public relations.

ক্যাটাগোরিগুলো:

Business & Economics - Sales & Marketing

সাল:

2014

সংস্করণ:

প্রকাশক:

Routledge

ভাষা:

english

পৃষ্ঠা:

376

ISBN 10: